Social Media Manager - 12 month FTC

Job Description

Purpose of the role

To plan, develop and implement brand strategies, based on research and analysis, that align with the overall business objectives to protect and enhance its market presence and position

Accountabilities

• Development and maintenance of brand assets and guidelines that define how the brand looks, sounds and feels across all touchpoints.
• Collaboration with creative teams, advertising agencies, and other partners (internal and external) to create compelling and effective brand campaigns that enhance brand awareness, loyalty and engagement.
• Analyse brand performance KPIs, brand competitiveness and product trends in the marketplace.
• Budget management (if applicable) for brand-related activities, ensuring cost-effectiveness and a positive return on investment.

Assistant Vice President Expectations

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

New chapter. New possibilities. New social playbook.

Barclaycard Payments is changing. We’re at an exciting point of transition, with an opportunity to rethink our brand, our voice and how we connect with the businesses and people we serve.

And we don’t want to simply take the old social playbook with us.

We’re looking for a Social Media Manager on a 12-month Fixed Term Contract who wants to help us build what comes next. You’ll shape our social strategy, lead standout campaigns and find new ways to make Barclaycard Payments relevant, distinctive and talked about.

AI will be a big part of that. We want to revolutionise our approach to content creation, using AI to help us generate and develop ideas, adapt creative for different audiences and channels, and produce high-quality content at a pace and scale we simply couldn’t achieve through traditional ways of working.

This is a role for someone who wants to experiment. Someone who understands that AI should make creativity bigger, faster and smarter, not blander. And someone who can combine technology with the judgement, taste and understanding of audiences that still makes brilliant social feel human.

Sound like you?

We're looking for someone who:

• Can set the social agenda, with proven experience building social strategies and turning them into activity that delivers.
• Gets payments and B2B audiences, understanding the market, our customers and the issues that matter to them.
• Is genuinely curious about AI, and wants to experiment with how it can transform content creation and enable us to deliver at pace and scale.
• Can make agencies brilliant, confidently managing scope, resource, budgets and performance while creating the conditions for great work.
• Knows creators and partnerships, and how influencers, experts, partners and personalities can extend reach and build credibility.
• Thinks commercially as well as creatively, connecting social activity with the full marketing funnel and clear business outcomes.
• Can bring people with them, from creative partners to senior stakeholders.
• Likes building while flying, because transformation doesn't always come with a perfectly written instruction manual.

To be successful as a Social Media Manager, you should have the following essential skills:

• Some experience supporting or delivering social media activity across different channels.
• Experience working within the payments industry, with a good understanding of the market, customer trends and key industry developments.
• Experience working with external agencies or partners to help deliver social media activity.
• Experience working with influencers, content creators or brand partnerships to support reach and engagement.
• A good understanding of how social media contributes to both brand awareness and wider business goals.
• Strong communication and collaboration skills, with the ability to work effectively with internal teams, agencies and external partners.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

Location: London Westferry