Field Enablement Coach

About CoLab

At CoLab, we help mechanical engineering teams bring life-changing products to market years sooner.

We build AI for engineers designing cars, medical devices, and jet engines. Products this complex aren't sketched and sent to production. Teams spend months on iterations, reviews, and tests, predicting how every part performs before anything is built. CoLab is where those reviews happen, and we capture the rationale behind every change. Other tools show what changed between versions. Only CoLab knows why. That's how our AI helps manufacturers like Bobcat, Triumph Motorcycles, and GE Appliances make better decisions, eliminate rework cycles, and get to market faster.

Proudly based in St. John’s, Newfoundland, CoLab started with one customer in 2018. Since then we’ve raised a $72M Series C, been named the 57th fastest growing company in North America by Deloitte (Fast 500™), signed multi-year AI partnerships with companies like Bombardier, and grown to a team of 250+.

About the Role:

We are seeking a Field Enablement Coach to raise the performance bar in our live deals — owning call quality, coaching, and continuous learning for our customer-facing teams. Rather than building programs from the sidelines, you will be in the trenches: reviewing calls, running coaching sessions, and supporting reps win the deals in front of them right now. This is one of the most urgent levers we have on late-stage conversion. This is a remote-friendly position open to candidates across the United States and Canada, with strong geographic talent hubs in Toronto and St. John’s, Newfoundland.

What you’ll do:

• Run a weekly call-review cadence — reviewing recordings across every deal stage, scoring them against the good/great framework, and surfacing coaching priorities to management.
• Operate deal rooms for enterprise opportunities in key stages — joining calls live or async to diagnose what’s stalling and coach the AE on exactly what to do next.
• Own the continuous learning calendar — biweekly sessions on sales methodology, objection handling, competitive positioning, and product updates.
• Build and maintain the sales mechanics playbook — mutual action plan templates, discovery frameworks, and late-stage objection guides.
• Track AE performance trends and flag reps who need targeted coaching before issues compound.
• Stay close to live selling yourself, credible enough that reps respect your coaching because you can do the job — not just talk about it.

What success looks like:

• Late-stage conversion rate across the enterprise segment improves quarter over quarter.
• AEs spend less time stalled in deal stages past expected benchmarks.
• 100% of AEs receive at least one structured coaching touchpoint every month.
• Continuous learning sessions hit 80%+ attendance with measurable knowledge retention.
• The sales playbook is continuously used — tracked through the LMS and rep feedback, not just created.

We’d love to hear from you if you have:

• Experience in frontline sales leadership, sales enablement, or coaching high-performing B2B sales teams is strongly preferred.
• 3–6 years of enterprise AE experience, having carried quota in a complex, multi-stakeholder sale.
• Sold at CoLab already, or a willingness to spend a full quarter in the field before assuming the role.
• A strong coaching instinct — you can watch a call and diagnose the real problem, not just the surface mechanics, and coach the rep through it 1:1 and in a group.
• Comfort facilitating in front of 20–50 reps and holding the room.
• An analytical orientation — you can build a scorecard, track trends, and present findings.
• Deep fluency in modern sales methodology and qualification frameworks — MEDDPICC and the 3 Whys — and the ability to coach reps to apply them in live deals.
• Hands-on experience with Salesforce and a call-recording / conversation-intelligence tool like Gong.
• Excellent communication (written/verbal), facilitation skills, and the ability to break down complex topics to easily train stakeholders.

While it’s not required, it’s an added plus if you also have:

• A background, degree, or deep understanding  of Mechanical Engineering, CAD systems, or PLM data architecture.
• Experience with the wider field tech stack — ZoomInfo, Rattle, or Outreach.
• Experience incorporating AI productivity tools (like ChatGPT and Claude) into workflows or enablement programming.
• Familiarity with additional sales frameworks such as Sandler, Challenger, or Command of the Message.
• Prior experience in rapid-growth B2B SaaS, manufacturing tech, or complex enterprise software environments.

Who you’ll partner with:

• AE Onboarding Manager — you start working with  AEs at Day 30 once certified and take ownership of ongoing performance development from there.
• Technical Enablement Specialist — you route the technical objections you surface in call reviews to the Specialist for curriculum updates or targeted coaching.
• Product Marketing — you pull updated positioning and market intel into the continuous learning calendar and flag gaps in late-stage collateral.
• Revenue Excellence — you escalate reps with continuous performance gaps and feed call-review insights upward for decisions on curriculum and team structure.