Manager, Marketing Effectiveness

Your Responsibilities

As a Manager in Marketing effectiveness, you will lead high-impact programmes for international clients across industries such as Luxury, Beauty, Retail, Consumer goods, Mobility and Financial Services. You will manage multiple teams and accounts, oversee end-to-end project delivery, and ensure actionable insights are delivered to clients while driving business growth and talent development.

 

More precisely, you will:


Lead Projects

 

• Oversee end-to-end Marketing Mix Modelling and Marketing effectiveness programmes, from scoping and data strategy through to modelling, insights, and activation.
• Ensure robust project governance, including data quality, model validity, and actionable recommendations that drive client impact and business growth.
• Translate complex analytical outputs into strategic narratives and clear actionable recommendations for senior stakeholders and C-suite clients.
• Define, steer, and monitor project roadmaps using Ekimetrics’ methodologies and standards, ensuring delivery aligns with client objectives, profitability targets, and timelines.
• Provide strategic oversight to clients, helping them optimize marketing spend, enhance campaign performance, and improve customer segmentation and ROI.
• Support partners and senior managers in client engagement, delivering strategic insights, shaping proposals, and contributing to RFPs/pitches
• Continuously identify and implement innovative approaches to solve client business challenges.


People & Project Leadership

 

• Line manage multiple team members, overseeing performance, conducting regular 1:1s, performance reviews, and talent assessments, while ensuring high-quality delivery, profitability, and client satisfaction.
• Lead talent development initiatives, including annual talent reviews and career development planning,
• Mentor project teams, guiding analytical workstreams, ensuring quality, and promoting knowledge sharing to develop team capabilities.
• Contribute to project staffing strategy, balancing business priorities, expertise requirements, and team development opportunities
• Recruit, align, and develop resources to build high-performing teams, retaining top talent.
• Encourage collaboration, communication, and knowledge sharing within squads, inspiring team engagement and continuous improvement.

 

Account & Business Growth

 

• Serve as the operational and strategic point of contact for key accounts, maintaining strong long-term client relationships.
• Identify cross-sell and upsell opportunities and support global account growth strategies.
• Contribute to the scoping and design of new projects, ensuring business cases align with Ekimetrics capabilities.
• Track and animate realized client business gains from Ekimetrics partnership, drive a narrative of program value to account stakeholders.

 

Practice & Thought Leadership

 

• Enhance MMM methodologies, automation, tooling, and internal assets to scale delivery excellence.
• Contribute to thought leadership, knowledge management, and innovation initiatives.
• Act as an ambassador of Eki culture role-modelling Ekimetrics’ core values: Curiosity, Creativity, Excellence, Generosity, Enjoyment.

Your Profile

Experience & Technical Skills

 

• 6-9 years’ experience in econometrics, MMM, or marketing effectiveness.
• Bachelor’s or master’s degree in Statistics, Econometrics, Data Science, Economics, Applied Mathematics, Marketing Analytics, or related field.
• Proficient in Python, SQL, Excel, and visualization tools; experience with Databricks, Azure, or other cloud/data platforms is a plus.
• Strong understanding of econometrics, regression, Bayesian statistics, and advanced modelling techniques.
• Skilled in handling large datasets, optimizing pipelines, and delivering high-quality outputs
• Track record of translating complex model results into actionable business recommendations.
• Fluent English is mandatory.

 

Client & People Management

 

• Proven ability to lead multiple project teams and manage priorities autonomously.
• Skilled in client account management, maintaining relationships, and identifying growth opportunities.
• Excellent communication, storytelling, and presentation skills for senior stakeholders.
• Strategic thinker with strong problem-solving skills and focus on continuous improvement.
• Experienced in mentoring, talent development, and encouraging team growth.

 

Soft Skills

 

• Collaborative, proactive, and results-driven.
• Positive, resilient, and adaptable in fast-paced environments.
• Curious, creative, and committed to delivering high-quality and impactful work.