Director New Business Venture GSM

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Strategic Marketing

Job Category:

Professional

All Job Posting Locations:

Zug, Switzerland

Job Description:

Johnson & Johnson MedTech is hiring a Director New Business Venture Global Strategic Marketing for its Aesthetic and Reconstruction Business. This role will have a remote setup.

#LI-Remote

Please note that this role is available across multiple countries and may be posted under different requisition numbers to comply with local requirements. While you are welcome to apply to any or all of the postings, we recommend focusing on the specific country(s) that align with your preferred location(s):

United States - Requisition Number: R-088194

Switzerland - Requisition Number: R-091550

Remember, whether you apply to one or all of these requisition numbers, your applications will be considered as a single submission.

We are searching for the best talent for Aesthetics & Reconstruction: Director New Business Venture Global Strategic Marketing! This remote position will be located anywhere in the United States (USA). Alternate remote locations may be considered at the business' discretion.

About Surgery 

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. 

Are you passionate about improving and expanding the possibilities of surgery? Ready to join a team that’s reimagining how we heal? Our Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world. Your contributions will help effectively treat some of the world’s most prevalent conditions such as obesity, cardiovascular disease and cancer. Patients are waiting! 

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech 

Role Summary

Distinguished expert individual contributor and enterprise thought leader responsible for shaping global strategic marketing strategy, innovation direction, and portfolio expansion, with a focus on new product innovation, pre-commercial pipeline assets, and future growth platforms.

This role leads end-to-end commercialization strategy spanning insight generation, strategy definition, execution readiness, and structured market learning, ensuring early-stage innovations are translated into differentiated, clinically credible, compliant, and commercially viable offerings.

Key Responsibilities

1. Insights & Opportunity Shaping

• Design and lead global insight generation programs to inform innovation strategy, including:

  • Advisory board strategy and engagement with Key Opinion Leaders

  • Voice of Customer programs across providers, patients and key stakeholders

• Synthesize insights into clear strategic implications, including unmet needs, adoption barriers, workflow considerations, and key decision drivers

• Lead market and opportunity assessments, including segmentation, demand modeling, and whitespace identification

• Translate clinical, scientific, customer, and market insights into actionable marketing inputs, including early positioning, messaging direction, indication prioritization, and product design considerations

2. Strategy Development (Early Commercialization)

• Lead development of core commercial strategy for pipeline innovations, including:

  • Value proposition and differentiated positioning

• Messaging frameworks, evidence requirements, and claims strategy, in alignment with clinical, regulatory, legal, quality, and market access inputs

• Lead development of brand strategy and identity, including platform positioning, naming, and foundational brand elements

• Drive creation of visual concepts and early marketing assets to advance internal decision-making, external storytelling, and compliant market shaping

• Define pricing strategy and economic models, including key assumptions, access considerations, and willingness-to-pay dynamics

• Partner with clinical and regulatory leaders to define evidence generation strategy aligned to future claims, market access requirements, clinical differentiation, and compliant commercialization pathways

• Shape product and ecosystem strategy inputs by influencing product design, indication prioritization, feature trade-offs, and adoption requirements based on customer, clinical, and market insights, including:

• Training, usability, workflow integration, and customer experience considerations

• Accessory or enabling solutions required to support adoption

3. Execution Planning & Commercial Readiness

• Define global go-to-market strategy, including segmentation, target accounts, and launch sequencing (in partnership with Sales teams)

• Lead development of launch readiness frameworks and plans, including cross-functional milestones and governance

• Drive adoption and market shaping strategy, including workflow integration, training models, early adopter engagement, and barriers-to-adoption mitigation

• Partner with regional teams to ensure effective localization and execution of global strategy

• Lead priority market launch execution and structured post-launch learning loops to refine positioning, pricing, segmentation, and go-to-market strategy based on early market feedback

4. Enterprise Leadership & Cross-Functional Integration

• Lead cross-functional decision-making across R&D, clinical, regulatory, quality, supply chain, finance, commercial, and regional teams

• Translate complex cross-functional inputs into clear recommendations, trade-off decisions, and executive-ready decision frameworks

• Establish and lead governance forums for pipeline, launch, and portfolio initiatives to drive alignment, accountability, and timely execution

• Ensure strategic decisions and execution plans align with quality, regulatory, clinical, legal, and compliance standards in a regulated medtech environment

5. Capability Building & Thought Leadership

• Champion a purpose-driven environment aligned with Johnson & Johnson’s Credo and Leadership Imperatives

• Shape a culture of open communication, collaboration, accountability, and enterprise ownership

• Serve as a functional thought leader in innovation marketing, early commercialization strategy, market shaping, and launch excellence

• Mentor and guide colleagues across the organization to build depth in strategic marketing, insight generation, and commercialization capabilities

• Build and scale best practices, tools, and operating models that elevate innovation strategy, launch readiness, and portfolio decision quality

EXPERIENCE AND EDUCATION

Required:

• A minimum of a bachelor’s degree is required.

• 7–10+ years of experience across innovation, marketing, strategy, or adjacent commercial roles.

• Strong ability to operate effectively in ambiguity and drive clarity from complexity.

• Experience partnering with cross‑functional and global teams.

• Track record of translating insights into actionable concepts and recommendations.

• Strong analytical, synthesis, and storytelling skills

Preferred

• Master’s Degree (MBA)

• Cross functional business experience

• Healthcare, medical device, or aesthetics experience

 

 

Required Skills:

 

 

Preferred Skills:

Brand Marketing, Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Consulting, Critical Thinking, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management, Strategic Thinking {+ 1 more}