Marketing Automation Specialist

Why it’s worth it:

Are you passionate about making things possible in marketing, and have an affinity for the technical side?

As a Marketing Automation Specialist, you will help our Demand Generation, Events and Experience teams execute faster and more efficiently by connecting disparate systems, reducing duplicate steps, and eliminating the visibility silos that slow campaign programs down. You'll partner with cross-functional stakeholders to ensure accurate data and efficient lead flow, and to evolve our MarTech ecosystem. You'll implement and maintain AI-powered workflows that expand our impact — empowering the Marketing teams that feed the wider Go-to-Market (GTM) organization as it works to expand market reach, grow revenue, and retain happy customers.

The everyday hustle:

• Marketing Technology (MarTech) Ecosystem Administration
  • Configures, tests, and maintains standard API and webhook connections between core MarTech platforms (e.g., MAP, CRM, data enrichment, event tech, project management)
  • Troubleshoots platform, integration, and data issues between marketing automation platforms
  • Evaluates new technologies, liaises with vendors, and reviews for technical redundancies to fully optimize the MarTech stack
• AI-Powered Workflow Implementation
  • Builds AI-powered workflows that support campaign operations, focused on increasing the efficiency of campaign execution
  • Maintains a library of shared AI skills leveraged for campaign operations (e.g., program build, QA, list scrubs/imports, measurement)
• Cross-Functional Maintenance of Account Scoring & Handoff
  • Works with Go-to-Market (GTM) Systems and Business Development Representative (BDR) teams to ensure intent sources are connected and fine-tuned, and lead delivery is seamless
  • Builds and maintains CRM reports and dashboards supporting account prioritization and follow-up
  • Monitors data critical to marketing program execution and partners with GTM Systems teams to ensure accurate, complete data that increases reach and effectiveness
• General Support
  • Steps in as back-up support for marketing program QA

Do you have what it takes?

• 1-3 years of experience within a B2B Go-to-Market or Business Analytics function
• Proven examples of leveraging AI and building automations – whether professional or personal projects – that resulted in measurable efficiencies
• Comfortable working with APIs, webhooks, and integrating systems – you don’t need to code but you should have a general understanding of how systems talk to each other
• Strong attention to detail and consistent approach to understanding and reducing unintended consequences
• Aptitude for problem-solving with a strong sense of curiosity and innovation
• Ability to multi-task, prioritize, and manage time effectively

What makes you uncommon?

• Previous experience with MAP, CRM, data enrichment tools, event tech, project management tech
• Proactively thinks of the “what if...”
• Eager to help build and evolve best-in-class marketing automation
• Models core ReliaQuest values of being Accountable, Focused, Adaptable and Helpful