Creative & Brand Manager

Storytelling is, and will always be, the heart of what we do at Skydance.

Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans. We are creator-first, audience-focused, tech-forward, globally scaled.

Here, you’ll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day.

If you’re energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we’d be thrilled to welcome you aboard. LET’S GO!

Our studios are considered one of the foremost motion picture and television production and post-production facilities in the world. They inform, engage, and transport audiences to new worlds. The key to that lies with our Studio Operations group, which includes areas like soundstage/backlot set rentals, events, design, culinary, construction, landscaping and much more. Whether it’s hosting an unforgettable studio tour, creating an optimal workspace, or equipping talent to tell the best stories, these teams lay the foundation for the memorable experiences we provide.

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Your Role

Warner Bros. Discovery Global Experiences is seeking a strategic and hands-on Creative and Brand Manager to build a higher-velocity creative engine supporting Warner Bros. Studio Tour Hollywood (WBSTH), Superman Experience (SE), new projects, retail, seasonal activations and priority licensed partners across the Americas.

This role will translate commercial priorities, audience insight and approved WBD brand and franchise direction into distinctive, effective campaigns and content. The Manager will own creative briefs, concept development, art direction, graphic design and video-editing oversight, copy development, production workflows, executional brand consistency and day-to-day agency direction, ensuring the business has a steady pipeline of fresh assets, messages, hooks and formats tailored to each audience and channel.  

Your Role Accountabilities

• Develop creative strategies and clear, actionable briefs for evergreen marketing, new experience openings, retail initiatives, seasonal campaigns, partnerships and priority commercial opportunities.
• Translate audience needs, fan behavior, product differentiation and business objectives into compelling campaign concepts, messaging territories, creative hooks and calls to action.
• Create a stronger pipeline of ideas and variations across experience positioning, tour packages, IP-specific storytelling, local visitation, tourism, family audiences and repeat visits.
• Partner with marketing and commercial stakeholders to ensure creative communicates the unique value of each experience and supports awareness, consideration, conversion, upsell and advocacy.
• Manage end-to-end creative development and production across video, photography, social-first content, digital ads, CRM, websites, out-of-home, in-store materials, press materials, and partner assets.
• Provide or direct graphic design, video editing, art direction and strong copywriting across campaign and always-on content, applying hands-on judgment where needed to move work forward.
• Build and maintain an integrated creative calendar, production roadmap, asset library, versioning approach and intake process that increase speed, visibility and reuse across the portfolio.
• Coordinate shoots, production schedules, budgets, approvals, talent or creator inputs, music and usage rights, and delivery requirements with internal teams and external partners.

• Develop multiple asset formats, key art, logo development, storyboards, messages and variations for priority initiatives, including short-form video, behind-the-scenes storytelling and audience- or channel-specific executions
• Apply approved brand strategies, franchise guidance, visual identities and messaging frameworks consistently across Global Experiences Americas creative, while respecting the distinct positioning of individual experiences and retail concepts.
• Partner closely with WBD Brand and Franchise teams as the subject-matter owners and approval authorities for brand strategy, franchise positioning, intellectual property and core brand standards.
• Translate approved Brand and Franchise direction into practical executional toolkits, agency briefs, templates and asset guidance for internal teams, production partners and priority licensed operators.
• Coordinate with Brand, Franchise, Legal, Communications, Key Stakeholders, and experience operators to secure required approvals and ensure appropriate use of intellectual property, likeness, claims and brand assets; maintain clear approval records and version control.
• Review customer-facing creative for executional quality, clarity, accessibility, audience relevance and alignment with the guest experience, escalating brand- or franchise-level decisions to the appropriate owners.

• Partner with PR teams and agencies to align media kits, press releases and statements with approved visual identity and core messaging; coordinate review of imagery, logos, assets and layouts used in digital press kits, media pitches, media events, conferences, signage and promotional materials, with final Brand and Franchise approval where required.
• Serve as a primary day-to-day creative lead for agencies, production partners and freelance resources, providing clear direction, consolidated feedback and accountable delivery.
• Partner closely with the Marketing Manager, Digital Marketing Manager, Retail Marketing Manager and Growth Insights & Performance Manager to align assets to marketing calendars, channel plans, retail priorities and performance opportunities.
• Coordinate with Operations, Retail, Merchandising, Publicity, Franchise and partnership teams to capture timely stories and ensure creative supports on-site execution.

• Manage approved creative budgets, scopes, schedules and deliverables; identify opportunities to improve production efficiency without compromising quality.
• Establish a disciplined creative test-and-learn approach covering hooks, formats, visuals, offers, franchise storytelling, audience segments and calls to action.
• Use engagement, watch time, shares, click-through, conversion and other performance signals to identify winning creative, refresh fatigued assets and inform future briefs.
• Monitor platform trends, cultural moments, competitor activity, creator formats and emerging creative tools to keep the portfolio relevant and differentiated.
• Document reusable learnings and scalable playbooks that improve creative effectiveness across experiences, retail, launches and licensed partnerships.

• Plan capacity across the portfolio, with approximately 50% devoted to WBSTH and SE and 50% to new projects, while flexing appropriately for launches and high-priority commercial moments.

Experience & Qualifications

• 5-8 years of relevant experience in creative strategy, integrated marketing, brand marketing, content production, advertising or agency account/creative management.
• Demonstrated ability to develop strong creative briefs, evaluate concepts and lead campaigns or content programs from strategy through production and delivery.
• Experience producing or managing creative across digital media, social video, CRM, websites, experiential marketing, retail, out-of-home and other consumer touchpoints.
• Strong creative judgment, art direction, visual storytelling and copywriting skills, with strong working graphic-design and video-editing practices and an understanding of how creative requirements differ by audience, channel and funnel stage.
• Experience directing third-party agencies, designers, editors, production partners and cross-functional stakeholders, including managing timelines, scopes, budgets and approval processes.
• Experience partnering with PR or communications teams on media kits, press materials, events, executive statements or related brand assets.
• Comfort using campaign and content performance data to inform testing, iteration and creative refresh decisions.
• Experience working within established brand-governance and franchise-approval structures—where central Brand and Franchise teams retain strategy and final approval authority—strongly preferred; portfolio or representative work samples preferred.
• Translates marketing priorities into compelling campaigns, content, visuals storytelling, and brand-consistent creative assets across the company’s portfolio.
• Balances distinctive creative ambition with commercial objectives, operational realities and brand discipline.
• Provides clear, constructive feedback and brings clarity to complex stakeholder and approval processes.
• Moves ideas into market efficiently while maintaining a high bar for quality and guest relevance.

• Stays curious about fan culture, platform-native storytelling, emerging formats and new creative approaches.

About Skydance

Skydance is a next-generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. Skydance's portfolio unites legendary brands, including Paramount, Warner Bros., HBO and HBO Max, Paramount+, Pluto TV, CBS, CNN, CBS Sports, TNT Sports, Nickelodeon, Cartoon Network, MTV, Food Network, BET, HGTV, and Comedy Central.

Some Important Details

We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit. In line with the laws of the country or region in which the role is based, this includes consideration without regard to race, color, ethnicity, national origin, citizenship status, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy, parenthood, physical or mental disability, genetic information, military or protected veteran status, union status or any other category protected by applicable law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.


Hiring Salary Range: $78,400.00 - $145,600.00 per year

In compliance with local law, we are disclosing compensation, or a range thereof, for roles where legally required. Actual salaries will vary based on a variety of job-related factors, including but not limited to geographic location, external market data, internal equity, skill set, experience, training, education, and/or performance. Base pay is just one component of our total compensation package. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.