Senior ABM & Demand Generation Manager

Responsibilities

We’re seeking a strategic, execution-oriented Senior ABM & Demand Generation Manager to lead AI-driven integrated marketing campaigns that accelerate pipeline growth and strengthen market leadership. This role will own the strategy, execution, and optimization of full-funnel campaigns centered on AI solutions and messaging.

You will play a critical role in translating AI product innovation and positioning into scalable, high-performing campaigns that resonate with technical and business audiences. This position requires a strong background in AI marketing, experience bringing complex AI offerings to market, and the ability to lead cross-functional stakeholders across Product Marketing, Sales, Field Marketing, and Marketing Operations.

This is a senior individual contributor role with high visibility and significant revenue impact.

You will also be responsible for:

Owning Account-Based Marketing (ABM) Strategy

• Own ABM strategy end-to-end: account selection, tiering, and 1:1/1:few/1:many program design, execution, and platform management (e.g.,, Demandbase, CommonRoom, or similar)

• Partner with Sales to align target account lists, engagement plays, and pipeline goals

• Report on ABM-specific pipeline and account engagement, distinct from broader campaign performance

• Be responsible for large expansion support in our Flagship accounts

Leading AI-Focused Integrated Campaign Strategy

• Own end-to-end strategy and execution of multi-channel campaigns focused on AI solutions and use cases from New Logo to Expansion audiences

• Develop full-funnel programs that drive awareness, education, engagement, and pipeline for AI-related offerings

• Translate complex AI capabilities (ML, GenAI, automation, data intelligence, etc.) into compelling, outcome-driven campaign narratives

Driving Multi-Channel Execution & Optimization

• Orchestrate integrated campaigns across email, paid media, webinars/events, content syndication, ABM, social, and web

• Partner with Marketing Ops to design scalable campaign architectures in marketing automation platforms

• Implement sophisticated nurture tracks tailored to AI buyer personas (technical, business, executive)

• Own experimentation strategy including A/B testing, messaging refinement, and performance optimization

Aligning Messaging & Go-to-Market

• Collaborate closely with Product Marketing to bring AI positioning, competitive differentiation, and use-case storytelling into campaigns

• Partner with Sales and SDR leadership to align campaigns to pipeline goals and ensure strong follow-up motions

• Develop enablement materials that support AI campaign launches and field activation

Owning Performance & Pipeline Impact

• Own pipeline generation from AI integrated campaigns

• Build reporting frameworks and dashboards to measure AI campaign performance and ROI

• Conduct post-campaign analysis and translate insights into strategic improvements

• Leverage intent data, behavioral signals, and AI-driven insights to improve targeting and personalization

Elevating AI Campaign Excellence

• Stay current on AI market trends, buyer behavior shifts, and emerging AI use cases

• Act as a thought partner to leadership on AI go-to-market strategy

Requirements

Qualifications / Experience / Technical Skills

• Proven experience owning ABM strategy end-to-end, from account selection through program execution, with hands-on use of ABM platforms (6sense, Demandbase, RollWorks, Folloze, or similar)

• 6–10+ years of B2B demand generation or integrated campaign experience

• Proven experience marketing AI, ML, automation, data platforms, or advanced technology solutions

• Demonstrated success driving pipeline growth through full-funnel integrated campaigns

• Deep understanding of how to position complex AI offerings for both technical and executive audiences

• Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.) and CRM systems (Salesforce)

• Strong analytical expertise with experience tying campaign performance to revenue impact

• Experience running account-based or targeted AI campaigns

• Nice to have: hands-on fluency with AI-powered marketing/workflow tools (e.g., agentic campaign builders, prompt-driven research or execution) to accelerate campaign delivery; a plus on top of AI marketing experience, not a substitute for it

Soft Skills / Personal Characteristics

• Ability to operate strategically while executing at a detailed level

• Excellent cross-functional leadership and stakeholder management skills

Why You’ll Love This Role

• High-impact role driving AI category leadership and pipeline growth

• Ownership of strategic, visible initiatives tied directly to revenue

• Opportunity to shape AI go-to-market strategy at scale

• Collaborative, high-performing marketing team

• Competitive compensation and benefits