Creator Partnerships Coordinator/Executive

Position Overview

We’re looking for a Creator Partnerships Executive to bring ZURU Toys to life through the creators fans already follow. You’ll find, sign and grow partnerships with creators, from micro-influencers to large-scale content partners, across TikTok, Instagram, YouTube and whatever platform comes next, for brands like Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. You’re part talent scout, part negotiator, part campaign manager, and you know that authentic creator content beats a scripted ad every time.

About ZURU

ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution.

ZURU started in 2003 with two brothers from New Zealand, and we’re still founder-owned and operated today. Since then we’ve become the world’s second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we’re 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we’re only getting started.

Position Impact

Creator partnerships fuel awareness, engagement and sales for our toy brands, and this seat sits right at the centre of them. The creators you sign and the campaigns you run will show up in feeds across global markets, lined up with major launches and seasonal moments. You’ll work alongside Brand Marketing, Brand Engagement, Social, Content and Paid Media, and you’ll coach and develop our India-based influencer team, so you’ll build real leadership experience early in your career. It’s a role with genuine ownership and plenty of room to grow.

How you’ll help us grow

• Find, vet and onboard creators who match each brand’s personality, audience and campaign goals

• Build a global creator network from micro to macro, across markets, platforms and formats

• Negotiate deliverables, usage rights and contracts with our Legal and Procurement teams

• Turn brand briefs into creator plans with clear deliverables and timelines, while leaving room for the creator’s own voice

• Keep your best creators close: turn one-off collabs into long-term brand advocates

• Track reach, engagement, conversions and ROI, then report what worked and what’s next

• Coach and guide our India-based influencer team, partnering with their Team Lead to lift quality and get campaigns live on time

• Work with Social, Content and Paid Media to weave creator content into channel plans and boost the top performers

What Helps You Win Here

• 1–2 years in influencer marketing, creator partnerships or social campaign management

• Deep knowledge of TikTok, Instagram, YouTube and emerging platforms: you know what’s working and why

• Strong negotiation and relationship skills: creators trust you, and you still get a great deal

• A data-driven mindset: you read the analytics and turn them into better decisions

• Seriously organised: you can juggle multiple campaigns, creators and stakeholders at pace without dropping a ball

Think you’ve got what it takes? Apply now and tell us your story.

Who thrives at ZURU

This isn’t a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar.

At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won’t find anywhere else, and you’ll be surrounded by talented people who make things happen. We’re a true meritocracy: we reward impact, not tenure.

How we work

Big ideas happen when great people work side by side, so we’re office-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it’s where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office-based.

Want to see what life at ZURU really looks like? Follow @LifeatZURU on Instagram or visit www.zuru.com.

ZURU – Reimagining tomorrow 🚀

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ZURU may use AI tools to help screen, assess or select applicants.