Sales Analyst | ANZ

About ZURU

ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution.

ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we're only getting started.

About the Role

We're looking for a commercially curious Sales Analyst to join a fast-paced, insight-led team within a leading CPG business. This is a critical support role sitting at the heart of our commercial operation you'll be the analytical engine that powers our National Account team, turning data into decisions and stories into strategy.

Working closely with our team, you'll own end-to-end trade performance reporting, support major retailer range reviews, and evaluate promotional ROI across Woolworths, Foodstuffs, Coles, ALDI, Chemist Warehouse, and Priceline. You'll be the single source of truth for sales performance across your portfolio.

What You Will Do

Sales Performance & Reporting

• Own weekly, monthly, and ad-hoc trade performance reporting across key retail customers

• Build and maintain dashboards and scorecards that track sell-out, distribution, share of shelf, and promotional uplift.

• Monitor and report on sales KPIs versus targets, identifying risks and opportunities and presenting findings to the wider commercial team.

• Serve as the 'single source of truth' for your portfolio's sales data, ensuring consistency across internal reporting and customer submissions.

Promotional & Trade Analysis

• Analyse promotional activity and calculate incremental ROI, comparing results against forecast and prior period to evaluate effectiveness.

• Support the development and post-evaluation of Joint Business Plan (JBP) activities, quantifying customer investment and return.

• Flag promotion compliance issues and track retailer execution in-store and online.

Range Review & Category Support

• Prepare customer-ready category and brand presentations to support range reviews, line extensions, and new product listings.

• Leverage scan data and shopper insights (Quantium, Dunhumby, NIQ/NielsenIQ) to build compelling category stories that support ranging decisions.

• Track distribution gains and losses across SKUs, flagging delisted lines and recommending corrective strategies.

• Support NPD (new product development) launches by modelling sales projections, tracking sell-in, and reporting on early sell-out performance.

Cross-Functional Collaboration

• Partner with Marketing to align promotional calendars, measure campaign performance, and support activation planning.

• Work with Supply Chain and Demand Planning to flag forecast variances and ensure stock availability during key promotional periods.

• Collaborate with Finance on trade spend accuracy, budget tracking, and monthly P&L commentary.

• Support the broader Sales team with ad-hoc analysis, competitive benchmarking, and market intelligence.

What We Are Looking For

Essential

• 1–3 years of experience in a Sales Analyst, Category Analyst, Commercial Analyst, VMI or Account Executive support role ideally within FMCG, beauty, personal care, or consumer healthcare.

• Proficiency in Microsoft Excel (advanced: PivotTables, XLOOKUP, modelling) and PowerPoint the ability to build clean, insight-led slides under pressure is a must.

• Experience with at least one major retail data platform: Quantium, Dunhumby, NIQ/NielsenIQ Scan, Circana/IRI, Coles 360, or similar.

• Strong commercial instincts you can look at a number and know whether it's telling a good story or hiding a problem.

• Excellent attention to detail with the ability to manage multiple data streams and deadlines simultaneously.

• Confident communicator who can distil complex data into clear, concise insights for non-analytical audiences.

• Full NZ working rights (citizen, permanent resident, or valid working visa).

Highly Regarded

• Experience working directly with major Australian or NZ grocery or pharmacy retailer: Woolworths, Foodstuffs, Coles, ALDI, Metcash, Chemist Warehouse, or Priceline.

• Bachelor’s degree in Business, Commerce, Marketing, Economics, or a related field.

• Experience using data visualisation tools such as Power BI or Tableau.

The Person We Are Looking For

Beyond the technical skills, we're looking for someone who:

• Moves fast without sacrificing accuracy you know when good enough is good enough, and when precision matters.

• Takes ownership of their numbers and isn't afraid to challenge assumptions or push back with data.

• Is naturally collaborative you’ll work across Sales, Marketing, Finance, and Supply Chain and need to build trust quickly.

• Brings commercial curiosity you don't just report what happened, you want to understand why and what to do about it.

• Thrives in a high-growth, entrepreneurial environment where priorities can shift and no two weeks look the same.

Who thrives at ZURU

This isn't a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar.

At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won’t find anywhere else, and you'll be surrounded by talented people who make things happen. We're a true meritocracy: we reward impact, not tenure.

How we work

Big ideas happen when great people work side by side, so we're office-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it's where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office-based.

Want to see what life at ZURU really looks like? Follow @LifeatZURU on Instagram or visit www.zuru.com.

ZURU – Reimagining tomorrow 🚀

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ZURU may use AI tools to help screen, assess or select applicants.