Marketing Operations Lead

About Us

Rho is the modern banking platform built for the AI era. Startups and growth-stage companies can open accounts in minutes, issue cards, manage expenses, pay bills, and close the books – all in one connected platform backed by real human support.

About the role

We’re hiring a Marketing Operations Manager to be the backbone of Rho’s marketing org. This person keeps our work across the team running smoothly, so we can move quickly and leadership always knows what’s live, what’s working, and where to focus next.

In Brand, you’ll own campaign project management, keeping launches on schedule from brief to go-live. You’ll also run brand lift analysis so we can measure what each campaign actually moves. In Growth, you’ll facilitate our experimentation program, from setting up tests to sharing what we learned. You’ll also manage the systems and tech stack the team depends on every day.

Across the org, you’ll build and run the system of record: one place where every workstream’s owner, status, and key metric lives. You’ll partner with Growth Engineering and the data science team to turn their work into a reporting cadence that marketing, the exec team, and the board rely on. Working closely with the VP of Marketing, you’ll have the context to spot what needs attention and the process discipline to raise it early, so the whole team stays aligned, hits its numbers, and scales.

Responsibilities

• Own the system of record: one place where every workstream across Growth, Brand, and Community is tracked against its owner, status, and the metric it's supposed to move.

• Run a weekly written review across all three pillars (not a dashboard nobody opens) so slipping work surfaces early instead of reaching the VP of Marketing the night before it matters.

• Translate the outputs of Growth Engineering and the data science team (funnel performance, cost per funded account, channel health) into reporting marketing, exec, and the board actually run on. You consume these models, you don't build them.

• Track every vendor and spend commitment against sign-off status; flag anything moving forward without it before it becomes a fait accompli.

• Maintain a single, current version of marketing strategy and planning docs, replacing the scattered state across Slack, Notion, and individual owners' heads.

• Run the cadence on hiring, budget, and planning asks that go to Devonaire, Bojan, and other cross-functional partners, so those requests are tracked to a decision instead of going quiet.

• Keep a live map of who owns what, including backup owners for anything with single-threaded risk, so no function or vendor relationship depends on one person.

• Flag ownership gaps and conflicting priorities across pillars directly, rather than letting them resolve themselves by default.

• Run the experimentation program for Growth: intake, prioritization, test design standards, sprint cadence, and a shared learnings log.

• Facilitate a weekly or bi-weekly experiment cadence across Growth, including hypothesis writing, success criteria, and kill and scale decisions.

Requirements

• You've designed and run an incrementality or lift test (holdout, geo-lift, PSA-style), not just read about the concept. You know what breaks a naive test — seasonality, cross-channel halo, saturation — and how to control for it.

• Fluent SQL, and you've built and owned dbt models in a real warehouse. This isn't a role you can do from platform UIs.

• You've owned marketing or GTM data where the number mattered financially, and defended a CAC or attribution figure to a skeptical exec.

• You've reconciled conflicting numbers across ad platforms, a CRM, and a warehouse, and can explain the gap rather than picking the flattering one.

• Systems experience, not just analysis: forms, routing, CRM sync, reverse ETL, taxonomy. Comfortable owning plumbing.

• You define metrics instead of waiting to be handed them.

• Judgment on PII and compliance in a regulated financial services context.

• Comfortable as the only person in your function, working across marketing, data engineering, sales ops, and growth without authority over any of them.

Nice to have

• Fintech, banking, or another regulated environment.

• Snowflake, dbt, Hightouch, Salesforce, HubSpot.

• Measurement for AI search and answer engine visibility. It's an active channel for us and barely instrumented anywhere.

Our people are our most valuable asset. The base salary for this role is $130-180K. In addition to base pay, Rho offers equity, healthcare benefits and paid time off.

Diversity is a core value at Rho. We’re passionate about building and sustaining an inclusive and equitable environment for all those involved with our mission, including employees, contractors, candidates, customers and vendors. We believe every member of the Rho community enriches our ability to provide a broad range of ways to understand and engage with the market, identify problems, and drive solutions that align with our mission. We welcome all qualified applications and support each of our Rho’ers with ongoing professional growth opportunities.